Goals:

• be appealing to prospective students and their families
• explanation of the major
• easy access for services such as equipment rental for current students

Audiences:

• prospective students
• parents of prospective students
• current students
• third parties (potential internship opportunities, businesses/organizations interested in working with the department)

Current websites:

• Old model
  • Weaknesses
    • text heavy; text is small and hard to read
    • outdated format (extra important considering we are new media, not old media)
    • not optimized to fit current monitors
  • Strengths
    • full course and faculty list accessible from the front page
    • important information for prospective students on front page (class listings, etc.)
• New Model
  • Weaknesses
    • some sections incomplete or empty
    • no faculty list
    • no contact list for dept. heads and other important people
  • Strengths
    • more modern design (we are new media; our website design should reflect that)
    • show don’t tell approach to selling the major
    • NMD philosophy and takes on what New Media is from faculty and current and former students

Good Website designs:

• http://www.fullsail.edu/
• http://www.blackmountaincollege.org/