Approach 2 – JakeB

“More than Mine”

This project seeks to represent how ad agencies see our shopping history as who we are.

Overview

This project seeks to highlight how data mining is used to represent online shoppers as their shopping history. Anywhere you go online, your shopping data is tracked and used to generate ads based on that information. These ads show us a mirror of ourselves that we’ve never seen before. To businesses like Amazon and Google Adsense, we are only people to be advertised to.

“More than mine” seeks to show how abstract and odd people would seem if they were represented only by the things they are told to buy, instead of as people. The portraits consist of a basic vector outline of the subject’s face and are filled in with the items that Amazon recommends to them. The price tag on the forehead is the price of the most expensive recommended item, the most money they are being asked to spend.

The target audience is anyone who shops online and doesn’t know how that history is being used.

Credits:

Idea: Myself

Art: Myself

Subjects: Myself

Budget: 

$15/hr per portrait.

$0.07/page to print.

$19.99/ month for the Adobe suite.

Total: $41.99 for the first portrait and 100 copies. $22 for every other portrait.