Hacktivism Intent- Matt Carlson, Pete Blangardi, Cam Bilodeau
Hacktivism Intent- Music Streaming Crisis
Since the early 2000’s music has been streaming whether from their phones, tablets, or computers at a mp3 resolution either at home or on the go. Streaming has been the biggest advancement in the music industry for the consumers, with only having to pay a low amount of money, consumers are able to access endless amounts of music. Music streaming has enhanced the music industry because of the unknown artists that are coming from streaming services, anyone is able to post there music to the streaming services and is easily able to be recognized. This however is putting a dent into the total revenue artist are receiving for their music, Low payout rates are causing musicians to not quite get as much money as they should, and this is causing artists like Taylor Swift, Calvin Harris, and Ed Sheeran to opt out of streaming services.
- The idea for our intent is to Design a Music Streaming app that uses blockchain technology used in cryptocurrencies to ensure musicians to paid fairly for the streams and sales of the artist music, embracing this technology could add a clear debate to musicians who want fair income from streaming services. Our application would allow for any artist to post their music on our application and instantly receive their money that was generated from the track allowing the artist to receive full royalties for the track and would ensure that music labels and publishers do not hold on to royalties before sending them to the musicians, this would “eliminate concerns about accidental or intentional underpayment of royalties”. This application will not only offer fair royalties to the artist and record label but will help upcoming artist be noticed just like streaming services today such as soundcloud, hype machine, and Spotify it can be a win win for the music industry.
- This is important for the music industry because the industry and artist are losing billions from music right now on Spotify and Apple Music, especially artist who rely solely on these platforms and is tough for up-and-coming musicians trying to make a living off their art. Right now for artist on Spotify they receive $0.0167 per play and that’s for artist well known, other streaming services surprisingly give artist even a lower amount per play. This is causing outrage in the Industry for artist because their art is worth a lot more then what they are sending out and in todays society the streaming services are dominating the market in the music industry and artist feel this is the only strong conservative way to get music out there, in a sense it is causing musicians art to be valued as nothing when artist put their life into what they love to do.
- The strategy is to provide a streaming service that enables a cryptocurrency system to automate royalty payments straight to the artist or record label and according to the set terms with the artist additional revenue from their music will be automatically sent to them splitting profits between our streaming platform, artist and record label fairly and would increase revenue in the music industry allowing up-and-coming artist to make a living off their art.
- The audience that we want to target is teens, young adults, adults and most importantly all artist who are willing to make a living out of there music. We hope this platform will influence Artist to make a living out of music and the consumers to purchase artist music so they are able to receive fair income. Many artist out in the world that are unknown who want their music out there and make a living out of what they do as well as everyday listeners to receive endless amounts of music for a $5 increase in monthly payment of what is being paid already for streaming platforms.
Rough budget for material:
- Coding Software – HTML/CSS or atom, and XCode
- Knowing how to code
- Cryptocurrency technology
- Music Rights Ownership
- Rough Estimate:
Time:
- 4 weeks to get a cryptocurrency to abide by the musical rights for streaming services and artists
- 1 week to have a layout of application, design structure, and material
- 3 months to code, launch and promote the application with well known up-and-coming artist.
Space needed:
- Can be done anywhere with a computer and space for a team to begin working on the project
3 thoughts on “Hacktivism Intent- Matt Carlson, Pete Blangardi, Cam Bilodeau”
You must be logged in to post a comment.
PROJECT FEEDBACK FORM
Concept
The media is many-to-many, because this app allows people to get fairly paid via cryptocurrency by everyone. This allows even young artists to release their music and get paid for it fairly. This platform will provide a way for larger artists to make their fair share on money on the music they release to the public to be streamed.
This idea demonstrates respectful hacktivism, because they are not targeting something they hate, but they are providing a solution for something they don’t like and releasing it.
The major issues that this project engages is the fact that many artists are not streaming their music because they can’t make enough money. This allows everyone to be paid fairly.
Yeah I’m down. I am thinking of making an app similar in the way that it involves music, but with a way different purpose. This app will help bigger artists make more money, and my app would be to help people who aren’t signed to companies and are just starting out to get their music out there.
Design
The design is sick.
Hell yeah I would use it.
Technical
The tech involved is an app, and it is very useful because we are going in that direction with out society.
The cost has a spotify vibe, where if you pay more money you get unlimited streaming and more options.
Audience
Teens, adults, and young adults.
It makes things very simple and easy to use.
Challenge the audience, as any new app would. You would have to give listeners a clear reason to leave their current streaming service to go to yours.
Creativity
Yeah, hearing Matt, Pete, and Cam talk during their presentations showed their clear dedication to music and the industry.
Yeah, they get the fact that we can’t listen to certain artists on certain platforms because there isn’t enough money in it to use it.
Concept
1. The app is certainly a many-to-many idea, with many artists contributing their music to many people who want to listen to it.
2. The New Media Strategies aren’t really talked about in the intent, but I can see a few that might fit. Crowdsourcing seems like it could fit, considering it’s crowdsourcing music to use on the app. It could also count as sharing what was inaccessible, since it’s giving the money that was inaccessible back to the artists.
3. The project engages the unfairness of the music streaming industry and the undercutting of music artists today.
4. I think this is an incredible concept. I appreciate the goal of getting artists fair pay for the works that they create.
Design
1. The designs for the app are very clear, and look very nice. It looks very simple, clean, and easy to navigate.
2. does the design invite attention and/or participation?
3. The app design seems like it will invite attention with how professional it looks. The concept itself should invite attention and participation from a large variety of artists, since people always want to be paid fairly.
Technical
1. what tech is used? is it appropriate?
2. Using an app is probably the best way to present a music service, since most people listen to music on the go, so that is a very good idea. I’m not entirely sure how cryptocurrency works, but if the goal is to immediately transfer money to the artists that seems like a better idea than figuring out how to do that with an already established currency.
3. I’m not sure about the cost, since the prices for everything aren’t really listed. It seems like it could be kind of costly though, maybe not in money but definitely in time.
Audience
1. The audience seems to be music artists that want fair pay. Maybe also people that want to make sure their favorite artists get all the support they can.
2. The project is very clearly geared towards the artists by giving them the ability to be paid fairly, which is something everyone wants.
3. It seems like it would certainly appeal to a large amount of artists, but some may also be thrown off by cryptocurrency.
Creativity
1. The idea obviously comes from passion about the music industry and how it treats artists. While streaming services aren’t particularly new or original, the goal of this one sets it apart from the others pretty well.
2. This project shows a sense of caring about artists. I’m not sure whether it comes from the creators being artists themselves, or just appreciating music and wanting to support the artists, but either way the caring and passion about artists is apparent.
This is a potentially good idea if backed up by more specifics about how this APP would be different (how would it earn more $ for artists?, famous artists or all artists? would subscribers pay more or pirate more?etc).
Crypto currency my be an interesting idea but would all artists accept this currency? if not would there be a split music world? Or is there a way crypto currency might catch on despite its recent volatility?
The screen shots are a good touch, but they don’t really give me any sense of how the APP would work (think about the app images in the APP store for example). You may want to have the interface sho more about HOW this APP would be different, how it would work.
There is potential here–but you’ll need a bit more research, and a more convincing plan.