Response 1 – CullenS

RESPONSE 1B 

1. Problem: YouTube’s Harsh Search Algorithms
   As many who frequent the site would know, YouTube’s methods of demonetization and striking videos based of both data and meta data has been a frequent issue for many of the site’s content creators. The algorithm is an A.I. that will strike videos based on certain, sometimes unseeable, criteria. This is concerning both advisors and the same content creator’s that rely on those ads to pay them. I think this is a perfectly “hackable” situation. I think YouTube would be smart to allow hackers to look at their code so that more could better understand the website and it’s sometimes cryptic rules. Ergo, my solution would be to allow people with coding knowledge, like hackers, to be able peel back the secrecy and actually see what the code does. From there, these people could inform the public about it, knowing what is ok, and what isn’t ok. Instead of content creator’s constantly being in the blue about what’s ok.
2. TOP STRATEGIES: 
   1. Infiltration –  Infiltration works by having normal people invade meetings, communications, and other forms of information meant for only employees. Although not the legal way, this would allow hackers access into the YouTube Algorithm. By infiltrating meetings and communications sent between YouTube workers, it would allow people to gain access to specific code and other information regarding the algorithm.
   2. Media Jacking – Media Jacking is taking what a company is promoting via commercial, video, etc., and pushing it to your own narrative. In the grand scheme of YouTube, it’s all about media. Videos are constantly being published and promoted via YouTube. If a regular person could slip into a video, or change the narrative of a video to ask for the public release of the algorithm, I think this could be a very effective strategy.
   3. Nonviolent Search and Seizure – Nonviolent Search and Seizure is of course, the nonviolent method of gaining secret information from companies. This would work for many reasons. Of course the YouTube algorithm is completely a secret. If people could work to seize the information, and make it both public and well known, it would greatly change the scape of the website.
3. HOW TO REACH TARGET AUDIENCE:
   1. Reaching a target audience for this would be incredibly easy through the use of Social Media and YouTube, itself. First, you could promote this by posting it on social media, and talking with other content creators. When talking with content creators, you would simply explain your reasoning, and why this could greatly help them out. From there, you could convince them to make videos exposing the subject once the YouTube algorithm is realized. The big, popular content creators on YouTube are the people that are most frequently effected by this issue. This would prompt them to make a video discussing the topic, and since they have such great popularity, it would spread like wild fire. The biggest YouTuber’s would spread this topic via YouTube and social media, which would transfer over the regular people, who would also quickly spread the news. This would quickly and efficiently reach the target audience via these methods.

What is New Media? This is a commonly asked question, and one that we’ve been asked to ponder since joining the New Media Design program. I have always been under the impression that it is the constant improvement and evolution of certain mediums. For instance, communication as a medium has continued to evolve since the first letter sent to the emojis that are typically sent today. Although, I agree with the piece, and recognize that I often mix up the terms media and medium. I think the important thing is mentioned in this piece, and that is the defining, consistent characteristics of New Media.

1. The hallmark characteristics of New Media seem to be: That exactly the same content goes to all recipients That the one who sends it has absolute control over that content. That is why the power to “define reality” is constantly changing in media. It’s because the one who sends it has control over what they create or send out, and it’s the same piece of media that is spread throughout society. The power of defining reality is changing because it is in the eyes and hands of the beholder. It’s up to whoever is improving, changing, or transforming media to make it into what they want it to be. Then, it can be spread throughout society.
2. I think a strong example of this would be something like phones. After the first phone was created, it took many iterations before someone had the idea of a “smart phone.” Something that was more than a phone. This of course completely revolutionized the idea of phones. Going even further back, the change from “home” phones, changing into “mobile” phones was a huge revolution that completely changed society.

1. New Media Strategies

   1. PROBLEM: A DISAPPEARING LANGUAGE

      Ian Larson wanted to help preserve the Passamaquoddy language from extinction.

      • Solution B embodies the the “many-to-many” concept “Mobilize People,” and “Crowd Source the Job.” Because it get’s the people to energize themselves to use technology and  their own life experiences. Solution A simply uses outside sources and experts rather than the people themselves.

   2. PROBLEM: NEGLECTED RUINS

      Evan Habeeb wanted to make people aware of the beauty of abandoned buildings.
      

      Solution B show’s the same mixture of concepts, “DIY” because it’s allowing committed to people to act out and work themselves to improve the situation. It also shows the concept of “Distribute and Connect Information,” because it allows multiple users over multiple locations and times to collaborate and upload their photos. Solution A has to do with getting an entire film crew together and would cost lots of money, something that no everyone could do.

   3. PROBLEM: MISUNDERSTANDING COMPUTER ANIMATION

      Ryan Schaller and Jason Walker wanted to help people understand the many layers required to create a computer-animated film, including wireframe, textures, and light effects. As a case study, they created an animation depicting a cartoon archeologist digging for ancient artifacts.
      Solution A would allow the most information to be provided in a step by step display. It embodies “DIY,” as Schaller and Walker are making it themselves. It also allows them to work on it together and collaborate using their computers. This would correlate with the “Distribute and Connect Information.”  The other method would be too difficult and time consuming to make their own interface.

   4. PROBLEM: A BROKEN FOUNTAIN

      Danielle Gagner wanted to renovate the waterfall fountain under the skylight in the middle of the University Union, which had fallen into disrepair. To me, Solution B sounds like the student’s best option. It would combine “DIY,” because she is getting the pictures and video herself, with “Crowdsource the Job.” Crowdsourcing the job means that instead of finding someone to repurpose the plumbing, she can get help from other students. Solution A would be very difficult for college students to be able to afford, because they certainly couldn’t repurpose the pipes themselves.

   5. INVENT YOUR OWN MANY-TO-MANY SOLUTIONS

      VISUAL ART IS TOO STATIC.

      This is something that I have always wondered when looking at art. I totally understand that some art is made with the creators specific vision in mind, but what if art could be tailored to each individual viewer? I think by combining methods such as, “Crowdsourcing the Job,” and “Mobilize People.” To do so, you could charge the admission fee for entrance, but instead of charging money, you would charge photos.

      If they submitted a number of photos with significance in their lives from their phone. The artists could plug their photos into a specific program that could add it into the art program. This would personalize every art exhibit and allows the viewers to feel much more attached to the art.